}); About Us – Horror Equity Fund INC

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HEF was born of the necessity for a central place for fans, professionals and investors to learn, exchange ideas, offer services, find opportunities, get content and find or offer funding for Horror-centric Projects. Whether film, live action, books or other, fans, creators and investors can here be united in the historically profitable and global phenomena of entertainment called HORROR.

HEF is populated by accomplished experts  – ready to assist and support content creators and producers manifest their vision and Projects in a clean, efficient, profitable manner: a team of tested, imaginative professionals who stand for honesty, transparency and integrity and who reject the stereotypic Hollywood paradigm.

HEF is a mechanism for the development, funding and distribution of Horror-centric Projects, utilizing a unique blend of tested methods and new technologies, always with an eye and movement towards future scalability and accommodation of market and legal developments.

Who We Are

Marlon Schulman – Founder, CEO

Marlon Schulman

Marlon W. Schulman’s leadership in creating targeted, revenue-producing communities within the entertainment industry is enhanced by his intuition and passion. As an entrepreneurial producer and attorney, his specialty is the creation of diverse profit-driven entertainment products and services through innovatively conceived integration of proven strategies with new technologies.

He has successfully completed numerous and profitable entrepreneurial initiatives, both within major entertainment companies (Bandai Entertainment, Orion Pictures, AECG), as well as in his independent and partnership entities (Wednesday Morning Productions, Realbuzz Studios, Libertas Law Group).

Those projects were created to serve de-centralized, under-served, and in certain cases, un-recognized interest groups, resulting in new audiences and on-going revenue centers.

Early recognition of voids in the marketplace is key to his approach. Before anime was widely recognized in the US, he formed an on-line, global community of avid fans with Anime Village for Bandai; with ground-breaking, value-reinforcement series of manga graphic novels, he addressed the otherwise-ignored concerns of young, mostly female, faith based readers; by shepherding Opus 1 Music Library’s entry into new mobile technology, he led a generation-old business into the digital age.

His active, strategic stance at the crossroads of new technology, law, business and the creative arts has led to the generation of hundreds of millions of dollars in fresh revenue and the establishment of long-running revenue streams in the entertainment industry.

An attorney for over 33 years and avid traveler, Marlon lives in Los Angeles (but remains proud to have be born and raised in Brooklyn) with his amazing wife, the founder of NDH Search (a boutique executive search firm for architects and designers world-wide) and his even more amazing daughter.

Brian Herskowitz – Chief Creative Officer

Brian Herskowitz

Brian Herskowitz is a veteran Hollywood producer, writer, and director of feature films, TV series and digital series. He is the author of the best-selling book, Process to Product: A Practical Guide to Screenwriting and is a faculty member at the Boston University of Los Angeles’ graduate degree program, Writer in Hollywood.

His TV credits include series writing for Blossom on NBC; HBO’s Tour of Duty; CBS’s Murder, She Wrote; and the syndicated series, Hercules. He co-wrote the FOX pilot, Mantic, with Seinfeld’s Jason Alexander and also line-directed the Candace Buschnell web series, The Broadroom, starring Jenny Garth, Jennifer Esposito and Talia Balsam.

Brian’s film credits include writing and directing the award-winning short, Odessa or Bust, starring Red Buttons, Jason Schwartzman and Jason Alexander and documentaries on domestic abuse victims,1736: Somewhere To Turn, and hard economic times, Joanne.

As producer, he recently finished principal photography on feature films by directors Allen Katz (M*A*S*H) and Susan Seidelman (Desperately Seeking Susan).

He is an active voice-over artist including hundreds of hours on the classic horror shows Buffy the Vampire Slayer and True Blood. He is currently directing and writing several HEF-supported projects including She Feeds, The Whangdoodle, and Creature Feature: The Movie Musical.

A fourth degree black belt in Judo, Brian is the 2014 and 2015 National Master Champion in Judo and the 2013 Pan American Champion in Jujitsu. He lives in Los Angeles, is married to actress Gina Hecht (Mork and Mindy), and has two amazing daughters.

Peter Flood

Peter Flood

Peter is a story analyst with fifteen years experience in both development and acquisitions for Buena Vista Motion Picture Group (Walt Disney Studios, Universal Pictures, Miramax & National Geographic Films. Peter is a Union Script Analyst – amongst the rarest in that celebrated profession.

He was story consultant on both (true story) ‘Lone Survivor’ (Universal Pictures 2014) and (no story) ‘Battleship’ (Universal Pictures 2012) That film was a high value lesson on what can go wrong with a marketing idea, make-it-up-as-you-go-along mega-movie disaster.

Prior to Disney, Peter survived twenty-five years of professional theater in New York as a Director, Script Doctor, Acting Teacher and Coach to celebrity and non-celebrity actors. He produced on Broadway in association with the Shubert Organization and directed in New York, Los Angeles, Paris and Rome and taught ‘acting for directors’ as adjunct faculty at the Tisch School, NYU Graduate School of Film & Television and the New School for Social Research.

In 1991, he brought then unknown writer/director Quentin Tarantino and unknown producer Lawrence Bender (A Band Apart) to Harvey Keitel for the making of ‘Reservoir Dogs’ and continued in an advisory capacity to the production through the start of principal photography.

Peter is a member of the Screen Editor’s Guild and the Actors Studio Playwright & Director Units in New York (Elia Kazan, Arthur Penn) and in Los Angeles (Mark Rydell, Martin Landau, Paul Mazursky).

Peter grew up in Fort Worth and was educated by St Mark’s School of Texas, Oberlin College, Syracuse University, Joseph Campbell (Manhattan seminars on Carl Jung ‘Symbols Of Transformation’, three years as a Military Historian to Fifth Corps US Army Europe and two total immersion trips to INDIA (1977,1979).

Team Members

Some of these Advisors/Consultants will be joining HEF upon funding:

Craig Allen


Craig has a proven track record building global interactive entertainment brands. He was the Co-Founder and CEO of Spark Unlimited, originator of Activision’s CALL OF DUTY franchise.  Prior to Spark, Craig was SVP/GM of Jim Henson Interactive; and a creative producer at Disney Interactive overseeing video games like TOY STORY and HERCULES.

Curtis Anderson

Financial Consultant

Curtis is a senior business executive with 30 years of cross-functional experience in many industries. Having co-founded two companies, both of which were acquired by publicly traded companies in multi-million dollar transactions, and turned around a third, he is acutely aware of the challenges faced by startup and high growth enterprises and what leads to long-term success. While his background is particularly strong in allarea s of accounting, finance and operations, he possesses deep experience in developingand implementing systems and processes in corporate budgeting, reporting and analysis to growing organizations. He has held executive level positions in sales, marketing, product management and professional services.

Curtis is experienced in developing financial and operational models for mergers, acquisitions, divestitures and exit strategies for companies up to $100 million in revenue. His skill set includes being able to communicate from both a financial and operational perspective to all levels of an organization from the production floor to the board room. He thrives in dynamic, entrepreneurial environments with his ability to see things in multiple dimensions, while delivering leadership and direction to complex issues.

Devon Blaine


A professional communicator, Devon Blaine is the founder of The Blaine Group.

Blaine is experienced in all facets of the communications industry. Formerly an actress, model, and stunt driver, she founded the agency in 1975. Besides designing communications campaigns which help businesses maximize their success, she has long been active in numerous entrepreneurial organizations, thus earning a reputation as “the entrepreneur’s entrepreneur.” She has incorporated the knowledge gained from these ventures into the philosophy of The Blaine Group. The agency has an award-winning track record in serving the needs of emerging companies and major corporations alike.

Alan Brewer


Alan Brewer is the President/Owner of New Brew Entertainment, a Los Angeles area entertainment production company. He currently serves on the advisory board for the Hollywood Music in Media Awards, has served on the Board Of Directors of the Burbank International Film Festival and is a past President of the Board Of Directors of the Nashville Film Festival (one of the longest running film festivals in the U.S.). Brewer is on the founding boards of FilmNashville and the Nashville Composers Association and is Los Angeles industry advisor to the annual packaging and distribution conference & market, Film-Com. He has been a Film Producer, Score Composer, Soundtrack Producer, and Music Supervisor on feature films and television productions for companies such as Universal, Miramax, Summit Entertainment, MGM, Fox, Warner Bros., Anonymous Content, Bold Films, CMT, and VH-1.

Starting in the music business as a touring musician and songwriter, and later moving into the producer’s chair, Brewer’s broad range of musical experience has had him in the recording studio with Pete Townshend of “The Who,” legendary “Yes” keyboardist Rick Wakeman, Sister Sledge, Rick Derringer, and Clarence Clemons of Bruce Springsteen’s “E Street Band.”  He has also served as Producer on mixes of live recordings of Sting, Phil Collins, Jeff Beck, Donovan, Bob Geldof, and Eric Clapton. During his years as a touring musician, Brewer had the pleasure of performing live with the likes of John Lee Hooker, Sonny Terry & Brownie McGhee and jazz composer/pianist, Cecil Taylor. His multi-faceted entertainment company, Brewman Music & Entertainment (BME), has represented such writer/artists as Narada Michael Walden, Rick Wakeman, Mark Slaughter, and Cowboy Mouth for film & television music.

An early stint as Post-Production Sound & Music Supervisor for Miramax Films led Brewer into the motion picture business. His feature film credits include the Warner Bros release “American Pastime,” “Lonesome Jim” (starring Casey Affleck & Liv Tyler), “Come Early Morning,” (starring Ashley Judd, Laura Prepon, Jeffrey Donovan and Diane Ladd), David Bowie’s “Ziggy Stardust & The Spiders From Mars,” Paul McCartney’s “Rockshow,” “Tokyo Pop,” “The Burning,” “Secret Policeman’s Other Ball” (Monty Python, Peter Cook, Rowan Atkinson), and the cult horror pic “Trailer Park Of Terror,” based on the popular Imperium Comics series.

Brewer produced the Universal Pictures release, “Playing For Keeps,” directed by The Weinstein Company co-chairmen, Bob and Harvey Weinstein (starring Daniel Jordano and Marisa Tomei). He is Executive Producer for “Bad House,” a horror-thriller currently in pre-production, and his upcoming feature film projects include “The Human Fly,” inspired by the real-life stuntman whose antics spawned a Marvel Comics series, “Red Devil Lie,” a gritty, rural crime thriller set in Appalachia, and “Hitchhiking With Larry David,” based on the book by Paul Samuel Dolman (Gotham/Penguin books). Brewer currently has several TV series in development in partnership with other highly successful TV producers including Roy Bank of Banca Studios.

John Crye

Distribution/Business Dev. /Production

John’s experience in the independent film industry combines a deep knowledge of story development, a keen understanding of production and a firm grasp on the realities of the marketplace. As a creative executive and producer, Crye has honed his skill for selecting quality content, shaping it to meet its greatest potential, and then helping it achieve success via fiscally responsible production, distribution and marketing methods.

Working with such independent film industry leaders as Newmarket Films, Exclusive Media and Wrekin Hill Entertainment, Crye has shepherded a body of work to the screen that reads like a roll-call of great indie cinema, including such films as MEMENTO, DONNIE DARKO, THE PRESTIGE, WHALE RIDER, MONSTER and THE PASSION OF THE CHRIST. In acquiring content at the pitch, script and finished film phases, Crye has developed a reputation for recognizing value in challenging and even controversial properties. This ability is matched only by his talent for introducing such content to audiences that are hungry for genuine, original entertainment.

Crye’s pioneering use of targeted social marketing has consistently delivered successful theatrical and home video releases at a fraction of traditional print and advertising costs.

Outside of his work as an executive, Crye is also a founding member of the Horror collective known as Fewdio. With its seminal web series, “Nightmare House,” Fewdio became an unqualified success story, turning five victims of the 2008 WGA strike into cult heroes with over 3 million unique views and more than 50 festival and convention appearances. The name “Fewdio,” non-existent before the creation of the collective, has gone on to become one of the most popular meta-tags used by makers of Horror shorts on the web, guaranteeing thousands of views upon posting.

With over 18 years working on both sides of the camera and both sides of the negotiating table, John Crye has developed an invaluable insight into what makes independent film successful, artistically and financially.

Alan Dale Enterprises

Technology/Social Media

Alan Dale is an Internet business and marketing expert with extensive knowledge and experience in business development. A visionary with leading-edge Internet technology and social media acumen. He also specializes in conscious and responsible business.

Conscious business in a larger degree implies that a business will seek to be conscious of its impact on the world in various spheres, and continue this inquiry over time. It is concerned with both its impact on a human’s inner and outer world as well as animal and environmental well-being.

Jesyca Durchin

Producer/Family Entertainment

Jesyca Durchin is a successful producer known for innovative transmedia products for global brands such as Harry Potter, Barbie, Disney, her own IP products including “All-Star Cheer Squad” (THQ) and “Digital Dollhouse” as well as part of Tim Burton’s early production group in the 1990’s.  Jesyca continues to explore cutting edge digital experiences across all platforms including AR, VR and 3D printing for toys, theme parks, digital books, webisodes and more.

Happy Trails Animation, LLC

Animation | Visual Effects | Illustration

The award-winning studio of Happy Trails Animation creates exceptional artist-driven commercials, infomercials, and motion comics. Working collaboratively with clients, the team at Happy Trails is surprisingly versatile — expanding the limits of 2D/3D animation, transmedia marketing and motion comics. Sound design, music composition and graphic design services are also produced in-house.

Harvey Lowry – SFX Consultant

Harvey Lowry entered the film industry in 1990 and soon became the President and Director of Operations for one of the largest special effects and film production companies in California. Over the course of twenty years, he has collaborated on the production, special effects, makeup effects, visual effects, animatronics and/or specialty costumes for over 150 feature films, television shows, music videos, commercials and documentaries. He has directed 6 feature films and 12 television episodes, as well as independently produced 26 feature films, commercials and music videos and 13 television shows. Harvey has collaborated on the films The Pirates of the Caribbean: The Curse of the Black Pearl, Alice in Wonderland, A Beautiful Mind, The Passion of the Christ, Hannibal, Big Mommas House and The Watchmen and many others.

Harvey began his career as an actor before moving his career behind the camera. In late 1994, he began his career in special effects as an assistant at an effects studio and quickly grew his skills with the company. Soon promoted to Director of Operations, Harvey and the company collaborated on many high profile films and television shows producing visual effects, special effects, props and costumes.

Harvey began producing independent films in 2000. Since then, he has produced twenty-six other projects ranging from the dark horror film Trailer Park of Terror (the only film in the Slamdance Film Festival history to have a second screening due to high demand), to the family comedy Soccer Mom starring Emily Osment and Missy Pyle.

In 2006, Harvey formed his own very successful special effects and film production company and immediately began production on a series of feature films, such as The Curious Case of Benjamin Button and The Watchmen, television shows such as Moonlight and Saving Grace, and many commercials and music videos. As his company continued to grow, Harvey put more emphasis on producing independent films such as Farmhouse and Night of the Demons starring Shannon Elizabeth and directing special effects heavy scenes for movies. In 2009, under his Green Pictures banner, he produced the family comedy Monster Mutt. In 2010, Harvey furthered his independent producing career with such films as Sinbad: The Fifth Voyage featuring Patrick Stewart and Paranormal Whacktivity, as well as directing for three television shows. Harvey continued his success producing special effects for blockbuster films such as Dead of Night starring Brandon Routh, Night at a the Museum; Battle of the Smithsonian and the upcoming Humpty Dumpty.

Harvey continues focusing more on producing and directing independent films, television shows music videos, commercials and documentaries, as well as supervising special effects on films and television shows around the world. Harvey is currently directing and producing the television series America’s Next Best Bartender for BRS Media and NBC, as well as the television series, The Reel Deal and The Sparrows. He has directed the dramatic thriller, Cassidy Way, the quirky comedy, Light on Sunshine and second unit directed the thriller Deadly Sanctuary. In mid 2014, Harvey directed the much-anticipated Civil War film, Union Bound with Uptone Pictures and the drama A Play On Words, adapted from the stage play by the same name. In the Fall of 2014, Harvey directed the thriller Monday At 11:01 a.m. starring Lance Henriksen and Briana Evigan. It is undeniable that his track record for success in film and television will carry over into any venture he chooses to be a part of, making him one of the entertainment industry’s elite producers and directors.

Louise Levinson

Business Plans/Docs

Louise is a highly respected financial consultant in the entertainment industry and has specialized in the creation of film business plans for almost 30 years.

Her clients range from low-budget films such as The Blair Witch Project, the most profitable independent film in history, to high-concept films with budgets exceeding $300 million. She is the author of Filmmakers & Financing: Business Plans for Independents, currently in its seventh edition (Focal Press, 2013).

Louise is an Instructor in the Extension Program at UCLA. She also has been a Visiting Professor at the Taipei (Taiwan) National University of the Arts; Chapman University (Orange County, CA); and the University of Montana (Missoula).

She has been a presenter and panelist at numerous industry convenings  and conferences including the Sundance Film Festival, the Los Angeles Film Festival, Film Independent (FIND), Women in Film, Producer’s Guild of America, the Galway (Ireland) Film Fleadh, the National Association of Broadcasters, the Hollywood Black Film Festival, the American Black Film Festival, the National Association Of Latino Independent Producers, Texas Accountants and Lawyers for the Arts, the Austin Film Festival, Florida Motion Picture and Television Association, Cincinnati Film Commission, Independent Cinema Expo, California Lawyers for the Arts, the Nashville Film Festival, and The Learning Annex in both New York and Los Angeles.

Louise resides in Los Angeles and has an M.B.A. in Finance from California State University, an M.A. in Asian Area Studies from New York University and a B.A. from Simmons College in Boston.

Alyssa Padia


Alyssa’s career in the interactive entertainment industry includes re-launching he Atari brand, developing international distribution markets for Sony PlayStation and negotiating national sports league agreements for Backyard Sports. At Sony Computer Entertainment Europe, she was a member of the senior management team launching PlayStation. Alyssa spent a number of years focused on her own start-up: Big Screen Gaming.  Big Screen Gaming was a proprietary gaming platform that combined console-style gaming with the premium experience of movie theater sound and visual quality.

As a consultant on business strategy, development, sales and marketing (through her company Amplitude Consulting, Inc.), Alyssa has influenced brands such as Fisher-Price, Nimbus Games, Leapfrog and Sony Pictures Home Entertainment.  She was recently COO of Information Humanities, Inc. a digital media company that publishes Glo Bible.

A USC Cinema graduate, Alyssa is mentor on behalf of the USC Marshall School of Business, and serves on the Board of Directors of Atari, S.A.

Franco Sama

Film Finance Consultant
Independent feature film producer Franco Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing.

ama has Executive Produced an impressive array of over twenty (20) independent feature films including most recently, “Guns, Girls and Gambling” starring Gary Oldman, Christian Slater and Dane Cook which is quickly becoming a cult favorite; this film was released into theatres on December of 2012 and, in January 2013, acquired a worldwide distribution deal from Universal Pictures.

Other films Sama has produced include; “Black Limousine” starring David Arquette, Vivica Fox and Bijou Phillips, “Tooth and Nail” starring Michael Madsen and Vinnie Jones, “The Penitent Man,” starring Lance Henriksen and Andrew Keegan and “Paid,” starring Corbin Bernsen and Tom Conti.

Sama also serves as Executive Producer on the recent film festival darling “Petunia” starring Thora Birch, Brittany Snow and Academy Award winner Christine Lahti.

His shingle “Samaco Films” is currently producing a slate of several independent feature films, including “Farewell Party” starring legendary actor, John Amos and “Fine Young Gentleman” starring funnyman Anthony Anderson.

Samaco Films released two films in 2015, the first, “The Livingston Gardner” stars James Kyson the beloved “Ando” from the NBC television hit series “HEROS” and the second, “3 Days in Havana” starring Ally McBeal alum, Gil Bellows; both films have been released through Samaco Films’ sister company, Synergetic Distribution and have been released via all digital and Video on Demand platforms worldwide.

There are more Persons/Entities involved and working with/on HEF – but for various reasons, they are “behind the scenes” for now!

Company Info

Horror Equity Fund, Inc. is the FIRST in a series of Entertainment Vehicles held by “GENRE ENTERTAINMENT HOLDINGS”.  HEF’s proprietary methods and business model will be “templated” at targeted genre communities.

Equity Based Funding for Validated Projects Curated by the Masters of Other Genres for the Benefit of Fans & Profit

  • Faith-Based
  • Science Fiction
  • Action Adventure
  • Romance
  • Mystery
  • Comedy

After the First Genre Platform Has Been Launched We Can Create a Network of Networks

  • Television Programming
  • Enhanced Content
  • One-minute Videos
  • Live Streaming from Fans & Events

INTERESTED IN MORE INFORMATION? PLEASE CONTACT:  Marlon Schulman at MSchulman@HorrorEquityFund.com

Contact Us

Don’t be scared. Ask questions. Learn more.

Horror Equity Fund, Inc.
280 S. Beverly Dr.
Los Angeles, CA 90212

Call Us: 844-4HORROR (844.446.7767) Ask for Marlon Schulman
Email: Info@HorrorEquityFund.com

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